Director of Services/ Licensed Massage Therapist and Reiki Master

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Lucia’s career in the beauty industry started at a very young age, she grew up in her father’s barbershop in Washington D.C., and she naturally gravitated toward the industry. Lucia’s passion was to go into the spa industry to create awareness within the body and to connect on a deeper level. She has been a Massage Therapist since 2000. Her love of Aveda was sparked early on in her career. However, she always knew that Aveda’s mission and culture were intuitively hers. She continues to do massage but mostly spends her time training and mentoring the staff on the culture of Aveda and creating the best Aveda Experience. She empowers her staff to think outside the box and always honor the journey in their lives.